The Xbox One X is $499.99, a price that’s an absolutely terrible idea if Microsoft’s goal was to increase its market share. The press event also didn’t mention any features that didn’t have to do with gaming, squashing the rumors that the console was going to basically turn into a Windows 10 box that fits under your TV.
That doesn’t mean that those features aren’t coming, but Microsoft knew that it had to focus on its software lineup and it was very much successful on that front. This is a lineup that’s going to benefit everyone who has any Xbox One console, and it’s wild to think there will be three of them before the end of the year.
Between the Xbox One S and the Xbox One X — and figuring out which console customers are asking about over the phone is going to be a nightmare for retail employees — Microsoft is all over 4K televisions and HDR. The question is whether anyone actually cares enough about those things to steal any of Sony’s thunder, especially when the PlayStation 4 Pro is available for $399.99, and that’s assuming no price drop tomorrow.
The Xbox One X is going to be a hard sell at that price, but Microsoft did win itself the ability to state that it has the most powerful console on the market, and the press event featured some pretty impressive announcements that make the Xbox platform even more attractive. And hell, they can always drop the price of the Xbox One X later (SOURCE: Polygon)